Coinbase - Davos Economic Summit (2025)

In collaboration with DIA Studio, our strategy and brand design partner for this project, we helped Coinbase stand out in one of the most iconic spaces at The World Economic Forum Davos 2025. Together, we transformed the former Bank of America pavilion, turning a center of traditional finance into a platform for the new guard.

Informed by DIA’s strategy and design principles, we shed the weight of old banking and rebuilt the space as something modern, elegant, and quietly subversive. This wasn’t just about showing up at Davos, it was about making a statement. A space once reserved for legacy banking was transformed into a stage for the future.

The pavilion is gone, but the shift it signaled remains. Through design craft, storytelling, and strategy, Brand New School and DIA Studio reshaped a legacy space into a statement of the future. As the doors closed, what lingered wasn’t noise but certainty: crypto belongs here. Until next time, Davos.

Credits:
Strategy and Brand Design Partner: DIA Studio
Chief Creative Officer: Jonathan Notaro
Creative Director: Jeff Welk
Designers:Chae ParkCathy Xiao Jean-Michel Verbeeck
Diego Gil de Biedma Ellie Sun Albert Son
2D / 3D Animators: Gerald Mark Soto Pete Germano Jane Liu
Maria Cruz Mike Costabile Daniel Wenzel
3D Generalists: Chris FosterChristopher Rodriguez
COO: Devin Brook
Executive Producer: Johnna MacArthur