In collaboration with DIA Studio, our strategy and brand design partner for this project, we helped Coinbase stand out in one of the most iconic spaces at The World Economic Forum Davos 2025.
Together, we transformed the former Bank of America pavilion, turning a center of traditional finance into a platform for the new guard.
Informed by DIA’s strategy and design principles, we shed the weight of old banking and rebuilt the space as something modern, elegant, and quietly subversive. This wasn’t just about showing up at Davos, it was about making a statement. A space once reserved for legacy banking was transformed into a stage for the future.
