Square - Illustration & Motion System
Square enlisted us to establish an illustration style that would resonate with their diverse user base. One particular challenge was that these illustrations needed to coexist with Square's OPEN brand guidelines and speak to various businesses, from small local eateries to large global fashion retailers.
Given Square's broad product range and audience, we concluded that a single illustration style wouldn't suffice. That became the basis of our approach.
2D Focus
2D Focus is our more expressive illustration type. Here we use metaphorical scenes and situations to tell stories of all sides of a business. The most important element is the idea of focus — highlighting key elements, obscuring others, and using that contrast to inform.
2D Functional
2D Functional - Modules
2D Functional - Assembly Systems
3D Materiality
