Google Next 2025 Identity (2025)

Role: Creative Director

Google Cloud Next set out to expand on last year’s dynamic living logo, seeking an even more immersive and forward-thinking design. BNS took on the challenge, crafting a bold, ever-evolving system that captures the essence of generative AI through intricate design and motion.

Every element was thoughtfully refined, from intricate letterforms to the fluid motion that gives the identity its dynamic feel. Artists pushed the limits of 3D design, experimenting with depth, texture, and new pixel-blending techniques to create a system that feels both organic and cutting-edge.

Chief Creative Officer: Jonathan Notaro
Creative Director: Jeff Welk
Creative Director & Design Lead: Emeric Trahand
Animation Directors: Pete Germano, Gerald Mark Soto
Technical Director & 3D Lead: Dan Bradham
Designers: Yi Chen Kuo, Seong Yeop SimJean-Michel Verbeeck
Andrés Rivera Álex López Jiaqi Wang
2D Animators: Gerald Mark Soto, Seong Yeop Sim, Ruihan XuJane Liu
Ellie Sun, Tyler Wergin, Paul Yung Jae Suh, Mantas Grazuinis, Pete Germano
CG Supervisor: Russ Wooton
3D Animators: Christopher Rodriguez, Chris Foster, Seong Yeop Sim
Assistant Editor: Ryan Rigley
Producer: Kyle McKeveny
Chief Operating Officer: Devin Brook
Executive Producers: Johnna MacArthur, Devin Brook